Customers, prospects and analysts reacted very positively to the announcement of our new and expanded family of powerful analytical platforms. All agreed that leveraging our world-class Teradata 12.0 database with this new family is having a powerful effect on the data warehouse and analytics market.
One way to know you’re doing something right is when your competitors squawk the loudest.
The fact is that we’ve opened new opportunities for our customers and ourselves with this platform family announcement. Briefly, the new family includes: the Teradata 550 SMP, for departmental data warehousing; the Teradata 2500, for entry-level enterprise data warehousing; and the Teradata 5550 for active enterprise data warehousing.
What does the family do for customers? We have extended the range of solutions we deliver to our customers so they can compete more effectively and win. Our new family of platforms addresses customer requirements ranging from departmental to entry-level to active enterprise data warehouses. We meet their business needs today as we put them on the path to a full enterprise data warehouse. What’s more, we deliver fully integrated, total solutions including data integration, software and consulting – not just a box.
Take the financial services industry, for example. Many companies may take a departmental or line-of-business view on applications such as credit risk for the mortgage or credit card business. This is where a 550 fits in.
As they add more lines of business or risk types, like market and operation risk, and try to meet compliance mandates, like Basel II, they would migrate to a 2500 entry-level enterprise data warehouse.
Once they have an enterprise risk platform and want to add customer and marketing information to gain better visibility into the value of customers, they would then migrate to a 5550 Enterprise Data Warehouse. The combination of these data types delivers a 360-degree view of the customer, their profitability and risk profile so organizations can make better decisions and get a higher return and profit from each of their customers.
For Teradata, the family does two important things: First, it gives us a lower entry-level platform for companies that are just starting down the path to building an enterprise data warehouse. Second, the family expands our opportunities within our existing accounts.
So whether customers take the direct or indirect path to an enterprise data warehouse, with Teradata, we can protect their investment along the way.
I guess it’s not surprising that competitors are squawking. Music to my ears.