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Industries > Retail > Create and Sustain Profitable Relationships with Customers

Business Issue:

Create and sustain profitable relationships with customers

Teradata Customer Management helps you identify, grow and strengthen profitable customer relationships, increase customers' wallet share and customer satisfaction, reduce marketing campaign cycle time, and grow revenues by optimizing relevant, timely promotions based on purchasing patterns and customer value.

Gain true customer insight, enabling you to offer the right products, the right promotions, in the right channels, to the right customers.

Why is this a critical business issue?

Retail is more competitive than ever before. In addition to more sales channels, customers are bombarded with more and more choices. Savvy retailers know their customers, their wants and needs. To learn how some of the industry's thought leaders view retail, read the article below.
* Advanced Analytics: What Every Enterprise Should Know -  Mike Rote, Teradata

What are others doing?

The world's leading retailers are turning huge amounts of historical and market basket data into information that's used to make critical business decisions. Read how they're doing it.
* H-E-B Moves to Active Data Warehousing With Help From Teradata
* hhgregg Launches Teradata Data Warehouse to Provide Foundation for Enterprise Infrastructure Transformation

What are the experts recommending?

You have the information you need to be competitive. Use it. You'll learn who your most valuable customers are, what they purchase and when.
* Seeking to Improve Your Customers' Experiences with Your Company? Try Customer Experience Management. -  Tom Johnson, BearingPoint, Inc.
* IRI and Teradata Join Forces to Create Powerful DSR

What should you do?

Teradata delivers industry-leading retail solutions that help you improve operations, generate profitability, and drive increased customer satisfaction. Read the following information to gain greater insight on how to leverage the power of Teradata and to plan your next steps.
* Special Section: Retail -  by Len Lewis
* Matsuzakaya: Building VIP relationships -  by Yoshihiko Izumoto
* Teradata Q&A: From Bytes to Bites at Applebee's -  by Karen D. Schwartz
* Teradata Q&A: First in line -  by Len Lewis

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