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Applebee's
Applebee's is the world's largest casual dining concept, with establishments in 49 states and eight countries.
By positioning a Teradata Warehouse Solution running as its core strategic tool, Applebee's IT and business staff can slice and dice important data, helping them better examine the impact of a variety of factors such as customer food preferences, differences in staffing between restaurants, identification of promotional opportunities and menu item pricing. They can better conclude what customers like to eat, how they want it served, what should be included on the menu and what should be eliminated, and which items could be improved. Analysts also can use the data to better customize menus and labor at the store and regional level.
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Additional Resources |
Teradata Magazine | Exclusive Report - Get more bang for your EDW buck |
PDF 524KB
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[2Q 2004] The switch has been thrown, and the enterprise data warehouse (EDW) is up and running. The implementation plan has been finalized, and the data warehouse infrastructure-hardware, software and tools-is in place, complete with cleansed source data. It's time to rock 'n' roll. So begins the EDW's first day on the job. The challenge now is not only to deliver the anticipated business results, but also to grow the environment to support more
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Teradata Magazine | Teradata Q&A: From Bytes to Bites at Applebee's |
by Karen D. Schwartz
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[2Q 2002] In a world filled with fast-food eateries and fancy sit-down restaurants, Applebee's International Inc. of Overland Park, Kan., figures it has a wide-open playing field. Executives at the world's largest casual dining chain, with more than 1,400 restaurants in 49 states and eight countries, aim to fill a void by positioning the chain's restaurants as comfortable establishments that patrons can visit for good food, good service and a warm atmosphere. But continually changing customer preferences and expectations, coupled with rising food, labor and administrative costs, make that goal more challenging than it sounds.
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| Applebee's International - Success Story |
Success story - Teradata designed and installed an integrated data warehouse in the Applebee's Restaurant Support Center. The company uses the data warehouse to find the fast, actionable data it needs to improve offerings to its customers, while also dramatically improving the overall efficiency of their operations.
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