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AT&T Mobility
As one of the world's largest providers of wireless communications, AT&T Mobility depends on both its network of cell towers and its Teradata warehouse to keep its customers talking and its operations running.
In operation since 2000, AT&T Mobility's Teradata warehouse houses all of the company's customer relationship management, financial management, operations management and revenue management/assurance data. It is also propelling the company toward an active, real-time future.
"The data warehouse not only can help support the business, it starts to drive business by allowing better visibility and insight into our customer base," explains Joe Pignatello, Senior Director of Enterprise Data Services for AT&T Mobility. "The quicker you can get data into the hands of people that make decisions, the more effective decisions across the company will be."
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Baseline: The Know-It-All in the Server Room |
Baseline
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Baseline's Hands-on Community focuses on Warner Home Video's need to increase its sales forecasting. With inaccuracies of nearly 40%, Warner decreased its error rate to 5% by deploying a Teradata Warehouse. This article details the challenges the Warner team faced, Teradata's solutions, and the team's outstanding results - just in time for the release of three Harry Potter DVDs. The article also mentions systems at Cingular, Quicken Loans, Denver Public Schools, and Carlson Hotels.
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Teradata Magazine | Teradata Q&A: Cingular Real-Time |
by Michael Donovan
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[1Q 2005] If you remember a time without mobile phones, you probably remember a world without data warehouses. Now cell phones are indispensable, performing any number of critical functions.
Much the same could be said of the Teradata Warehouse-certainly Cingular Wireless, one of the world's largest providers of wireless communications, has found it to be so.
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