BNP Paribas

BNP Paribas (BNP) is a leader in international banking. BNP Paribas reported significant results from its retail banking program driven by a Teradata Enterprise Data Warehouse / Teradata Customer Relationship Management (CRM) portfolio.

BNP relies on Teradata Relationship Manager to power its marketing programs. BNP's Data Warehouse gives business decision makers quick access to detailed data, refreshed daily, for analytical insight leading to more compelling value propositions and highly effective multi-channel, multi-step customer communications. The selection of the Teradata-based solution has resulted in successful management of complex data flowing through the business, involving multiple applications and workstations.