Corona Direct

Corona Direct, the major auto, fire and funeral services direct insurance provider in Belgium and a longtime Teradata customer, has deployed a Teradata Warehouse to provide operational intelligence for its customer service representatives.

Corona Direct's new system delivers strategic analysis to back-office decision makers while supporting operational intelligence to frontline users. The data warehouse offers fast access, high availability, event monitoring, integration within the enterprise and ease of system management. With a complete, up-to-date view of the customer's activities, customer service representatives are able to efficiently react to questions and proactively make personalized offers for new products and services. Corona Direct also uses Teradata to provide decision support in its direct mail programs, which has helped the company reduce direct mail costs by 30%.