Air Canada

Air Canada is Canada's largest commercial airline and the 14th largest airline in the world. To improve its revenue management, Air Canada has turned to Teradata.

The Teradata Data Warehouse initially will be used to enhance Air Canada's yield-marketing intelligence. The system's scalability means Air Canada will also have the option to address future growth in customer relationship management and finance analytics applications.

"Air Canada set out stringent requirements for service and performance, requiring analysis of very detailed data with reports delivered quickly," said Rick Makos, president of Teradata in Canada. "The Teradata Data Warehouse was selected after a thorough evaluation based on performance in a realistic business environment."