Delta Airlines

From humble beginnings dusting cotton crops in 1924, Delta Airlines now carries more than 100 million passengers on over 2,000 flights daily worldwide.

In a fiercely competitive, mature industry, Delta strives to find ways to get closer to the customer, differentiate itself in the marketplace, and reduce costs. But with as many as 27 stand-alone data marts in its IT environment, Delta found that retrieving consistent information across systems was an enormous challenge.

With solutions and consulting from Teradata, Delta consolidated its data marts into a centralized Data Warehouse to gain a single version of accurate data across the organization. It's the speed of information access, according to the Delta IT team, that has been the single biggest factor in enabling the business to be more productive.