Company Profile

Assetlink Corporation offers a powerful Marketing Operations Management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering enables companies to improve their marketing efficiencies with process automation; achieve marketing effectiveness via rigorous marketing planning tools; measure and improve ROI through integrated marketing budget and procurement management; and communicate business impact of marketing by tightly integrating with ERP and CRM systems. For further information or to request a demonstration, visit www.assetlink.com or e-mail info@assetlink.com

Product/Service Description

Marketing Operations Management (MOM) is an enterprise software solution for managing:

• Marketing Strategy & Planning, Budgeting & Procurement, and Reporting
• Product Launches, Advertising & Direct Mail Campaigns, Sponsorships & Events, Marketing Intelligence
• Brands & Marketing-Related Digital Assets
• Integration with Enterprise Business Systems, Marketing Analytics

Joint Solutions Between Assetlink and Teradata
Teradata resells Assetlink's Marketing Operations Management application as an integrated and Teradata branded component of its Customer Management Solutions portfolio under the name: Teradata Marketing Resource Management. Teradata's Marketing Resource Management provides a closed loop marketing operations management process for its customers that enables them to better plan, orchestrate, automate and measure the impact of their marketing spend.

Benefits of Assetlink and Teradata working together:

1)	A seamless infrastructure (with Teradata) that has already proven itself.
2)	Evolves the Marketing Department from a cost center to a profit center.
3)	A comprehensive MRM solution that runs directly against the Teradata Warehouse and is tightly integrated with Teradata Relationship Manager.
4)	Avoids functional overlap, data overlap and operational risk of alternative/enhancing 'Point Solutions' — Teradata Marketing Resource Management provides a single system of record for the entire marketing function.
5)	Leverages your investment in Teradata by planning, project resourcing, running analytics and rules directly against the enterprise data warehouse.
6)	Supports a much more holistic marketing management approach.
7)	Same data, same software tool to plan marketing activities, manage the execution of marketing programs and measure KPIs.
8)	Allows the enterprise to keep data in-house and under control.