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Podcast

Event-Based Marketing at RBC Financial Group

Ted Brewer, Vice President of Customer Information Management
In this podcast hear how RBC Financial Group uses event-based marketing from Teradata for better, more relevant customer communications.
9 minutes | MP3 Podcast
Timeline
00:20 Introduction
00:53 RBC and Teradata history
01:44 The Teradata Warehouse gives RBC a customer-centric view
02:57 The beginning of Teradata Value Analyzer
03:42 Event-based marketing at RBC
05:03 Using TCRM and event-based marketing for improved client communications
05:47 Intelligent inbound, market resource management and active data warehousing
07:37 Conclusion
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Related Features
* Customer Management
* Teradata Event-Based Management -  PDF
* Event-Based Marketing


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