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Resources > Podcasts > Teradata CRM Enhances Customer Communications at IF


Podcast

Teradata CRM Enhances Customer Communications at IF

Samuel Hedin, Head of the Campaign Office, IF Insurance
In this podcast you'll learn how IF Insurance uses Teradata CRM to enhance customer communications, increase customer loyalty and optimize the organization for continued success.
7 minutes | MP3 Podcast
Timeline
00:20 Introduction
01:15 Pricing, distribution and claims
02:02 IF's Operational CRM Program; enhanced customer communications
03:24 Optimizing the organization for success
04:04 Teradata CRM
04:41 Increased customer satisfaction, loyalty and sales
05:51 One voice regardless of channel; full-scale communications process
06:38 Conclusion


Related Features
* Customer Management
* Teradata CRM Segmentation
* Increasing the value of your CRM strategies -  by Robert Allen McLellan


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