| Timeline |
| 00:20 |
Introduction |
| 01:25 |
Gjensidige CRM strategy focused around customer-centricity |
| 02:25 |
Selecting Teradata CRM for its rules-based engine |
| 02:58 |
CRM for sales and marketing; segmentation |
| 03:39 |
Use of CRM for event-based marketing and customer loyalty program |
| 04:31 |
Business benefits including increased retention rates and increased customer loyalty |
| 05:07 |
The future includes a cross-channel customer experience and more distribution channels |
| 06:02 |
Conclusion |
